“HOW DO YOU DO IT?”

DIALOGIC PROCESSES OF TEACHING-LEARNING ACADEMIC WRITING ON TIKTOK

Abstract

This article investigates how discursive practices in TikTok videos mobilize dialogic processes of teaching-learning (ensinagem) of academic writing, focusing on the construction of meaning around “how to write an academic article” within a digital environment of social circulation. Grounded in the Dialogic Theory of Language developed by the Bakhtin Circle, the study conceptualizes TikTok as a communicative teaching-learning ecosystem in which subjects interact, respond, and (re)elaborate guidance on the production of scientific articles outside traditional educational spaces. The analysis focuses on the discursive interactions that take place in the comments of the video (EducToks), understood as a constitutive part of this communicative teaching-learning ecosystem. The results show that ensinagem in this context is structured dialogically, marked by the circulation of voices, practical questions, humor, situated examples, and disputes over what counts as a “good” scientific text. It concludes that TikTok functions as a space for social mediation and orientation of academic knowledge, producing real effects on writing practices through continuous and dialogically constituted interaction among its participants.