Economic freedom and advertising regulation within the municipality of Natal/RN

Abstract

Through a theoretical-descriptive research, using the methodology advocated by legal dogmatics, this work aims to analyze the main changes brought about by the Economic Freedom Law and its impacts on the supervisory activity of the municipality of Natal/RN regarding advertising and publicity. Is there an antinomy in the conflicting legislation? Is the municipal public administration abusing its regulatory power by restricting the use and exercise of advertising and publicity in an economic sector? The final product of this work is a regional study on the subject that will serve academia, public managers, and local entrepreneurs to identify whether the Municipality is exceeding its powers.