Case Study on Changes in the Healthcare and Payment Model: The Experience of ACO Unihosp Medhealth in Goiás, Brazil

Authors

  • Christiano Quinan Colégio Brasileiro de Executivos da Saúde https://orcid.org/0000-0001-6668-5100
  • Bento Alves da Costa Filho Centro Universitário de Brasília https://orcid.org/0000-0002-3739-5320
  • Haikal Yasper Helou Associação dos Hospitais Privados de Alta Complexidade do Estado de Goiás
  • Marcial Carlos Ribeiro Júnior Medhealth Planos de Saúde
  • Anna Luisa Soares Assunção Sabino MH Saúde

Keywords:

Accountable Care Organization; Patient Well-Being; Healthcare; Level of Healthcare.

Abstract

The objective of this paper is to narrate a case study about integration of healthcare by means of an Accountable Care Organization (ACO), developed in the state of Goias, Central Brazil. The method used was a case study focusing on a partnership formed between seven hospitals and three diagnostic imaging clinics with the purpose of integrating primary, secondary, and tertiary levels of care.  The coordination of the health system is made through a hospital unit in the primary level. The proposition brings innovation in the sense that the focus changes from volume of medical procedures to the patient health wellbeing. The current healthcare context in which this case was created presents strong challenges to managers and executives in the healthcare sector: combination of overuse of the healthcare system with increasing medical costs. The results showed improvement in a set of health indicators when comparing the ACO initiative with the figures from the National Supplementary Health Agency (ANS), such as consultations per patient per year (5.5 for ANS versus 3.7 for ACO), number of patient examinations per year (23.4 for ANS versus 8.39 for ACO), X-ray examinations per patient per year (0.6 for ANS versus 0.1 for ACO), and non-surgical hospitalizations per patient per year (0.072 for ANS versus 0.008 for ACO). This study can contribute to healthcare by presenting a proposal aimed at addressing one of the major current challenges in the field: excessive use of the healthcare system on one hand and high medical costs on the other.

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Author Biographies

Christiano Quinan, Colégio Brasileiro de Executivos da Saúde

 

 

Bento Alves da Costa Filho, Centro Universitário de Brasília

Cursou Graduação, Mestrado e Doutorado em Administração na Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo (FEA-USP). Professor, Coordenador e Pesquisador de Mestrado Profissional em Administração no Centro Universitário Alves Faria. Leciona em cursos de pós-graduação nas áreas de estratégia e marketing. Editor científico de revistas acadêmicas nacionais e internacionais, avaliador do SciELO (Scientific Electronic Library on Line), e avaliador em congressos e eventos acadêmicos nacionais e internacionais, ANPAD, Semead/USP, EURAM. Desenvolve pesquisas nas áreas de adoção e difusão de inovação, marketing de serviços de saúde, marketing sustentável, gestão ambiental e estratégia.

Haikal Yasper Helou, Associação dos Hospitais Privados de Alta Complexidade do Estado de Goiás

General Surgeon. President of AHPACEG – Association of High Complexity Private Hospitals of the State of Goiás, CEO of UNIHOSP, President of the Board of the Santa Mônica Neurology Hospital, Brazil.

Marcial Carlos Ribeiro Júnior, Medhealth Planos de Saúde

Medical Doctor. Product Director of Medhealth, Founder and Advisor of MH Health, Brazil.

Anna Luisa Soares Assunção Sabino, MH Saúde

Family Doctor. National Coordinator of Family Medicine at MH Saúde, Brazil.

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Published

30-12-2025

How to Cite

QUINAN, Christiano; COSTA FILHO, Bento Alves da; HELOU, Haikal Yasper; RIBEIRO JÚNIOR, Marcial Carlos; SABINO, Anna Luisa Soares Assunção. Case Study on Changes in the Healthcare and Payment Model: The Experience of ACO Unihosp Medhealth in Goiás, Brazil. Revista de Casos e Consultoria, [S. l.], v. 16, n. 1, p. 40375, 2025. Disponível em: https://www.periodicos.ufrn.br/casoseconsultoria/article/view/40375. Acesso em: 20 apr. 2026.

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