ENTRE ANCESTRALIDADE E ALGORITMOS:
A produção de conteúdo por mulheres indígenas no TikTok
DOI:
https://doi.org/10.21680/1984-817X.2025v1n1ID41638Abstract
In the early 2020s, TikTok gained popularity, and there was a gradual increase in the visibility of videos produced by Indigenous individuals on the platform. Recognizing the potential of Cyberspace (Lévy, 2003) as a pluralistic and democratic environment, this study examined the content produced by four Indigenous women. Using the Content Analysis methodology (Bardin, 2015), the profiles of these influencers were analyzed and transformed into word clouds. The results highlighted the diversity in content production approaches, the intersectionality of Indigenous and female identities, and TikTok's effectiveness as a powerful tool for disseminating significant issues, particularly among younger audiences.
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