“What is my content? Prostitution!”

sex, money and visibility between sexual and digital work on Instagram.

Abstract

The use of social media by sex workers is not a new phenomenon, but in the North of the country, a professional gained special local notoriety, engagement and thousands of followers by sharing daily details of her prostitution routine. Using methodological procedures from digital anthropology, we followed this professional's publications during the period when her profile was growing rapidly on Instagram. Based on the records and transcriptions of images and speeches she shared in stories and posts, we propose a content analysis that aims to elucidate the strategies with which she builds her interaction with followers and creates narratives about herself and her work. In her production of reputation and visibility, we point to how identities and social markers are managed in her sexual work carried out in transit between the North and Southeast regions and, from there, we analyze the shifts from sex work to digital that she operated in her career.