The Dilemma of Academic Entrepreneurship: The Case of a Student Artisan

Abstract

Lyh, a pharmacy student, faces the challenge of balancing her academic activities with her growing artisanal business, Artes da Lyh. While managing the pressure of her studies and the demand for her handcrafted products, Lyh receives an offer for a university extension scholarship, adding a new layer of complexity to her dilemma: whether to focus on the temporary academic opportunity or fully invest in her artisanal business, which has the potential for future growth. This case aims to foster the development of entrepreneurial skills and strategic decision-making. The data for this case were collected through interviews and documents. This case is recommended for business administration courses, especially in Entrepreneurship subjects.