A construção referencial no videoclipe “Dona de mim” de Iza e a interatividade no Youtube: uma reflexão para o ensino de produção textual

Abstract

The aim of this paper is to investigate how the referent “Dona de mim” is constructed in the video clip of the same name by Brazilian singer IZA, on YouTube, and what influence the levels of interactivity have on the process of retaking and recategorizing this object of discourse. In this analysis, we look at how technological and linguistic aspects, as proposed by Muniz-Lima (2024), collaborate in the construction of this discourse object. The theoretical foundation is based on Textual Linguistics, especially the work of Cavalcante et al. (2022), Cavalcante and Muniz-Lima (2021) and Matos (2018). The methodology used is descriptive and interpretative, with a qualitative approach. The results of the analysis show that the referent “Dona de mim” is introduced and reconstructed in the video clip itself using imagery and sound semiotic systems. The high number of likes and comments on the post in which the video clip was published, as well as the use of hashtags and emojis, contributed to the configuration of different ways of seeing this object of discourse. Based on this analysis, we propose a didactic sequence (Dolz, Noverraz and Schneuwly, 2004) for primary and secondary school based on the textual production skills suggested in the Common National Curriculum Base (BNCC), in order to contemplate the aspects of digital interaction analyzed in the first part of this article.