TV AZULÃO 2020
REFLEXÕES SOBRE A PRÁTICA EXTENSIONISTA EM CENÁRIO PANDÊMICO
DOI:
https://doi.org/10.21680/2178-6054.2020v11n2ID22859Abstract
This paper presents an experience report resulting from the implementation of the “TV Azulão” Outreach Project at the Federal University of Rio Grande do Norte (UFRN, Brazil) in the Covid-19 pandemic context, specifically from July 2020 on. The Project goal is to produce content for the digital media of UFRN Center for Human Sciences, Letters and Arts (CCHLA) – Facebook, Twitter, Instagram and YouTube. The outreach activity drew on branding to develop content for digital channels by turning to analyses by Clotilde Perez (2004), Lucia Santaella (2017), Nancy Assad (2016) and Vicente Gosciola (2003). The resulting proposal argues for the development of the CCHLA brand image and its achievements by setting a visual identity for its social media associated with the subsequent systematic and continued content production for those digital channels.
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