Rodrigues Silva, G. D. . (2018) “DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES”, Revista de Casos e Consultoria, 9(4), p. e941. Available at: https://www.periodicos.ufrn.br/casoseconsultoria/article/view/22829 (Accessed: 15 November 2026).